Further, the launch builds on The Kraft Heinz Not Company’s current plant-based offerings which include KRAFT NotCheese Slices and NotMayo. KRAFT NotMac&Cheese is the latest example of Kraft Heinz's portfolio expansion in support of its ambition to increase plant-based offerings across a wider range of brands and categories. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience KRAFT Mac & Cheese fans have loved for over 85 years – without the dairy.” “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT – the beloved mac & cheese brand that sells over a million boxes every day. “The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO, The Kraft Heinz Not Company. 2 Now, through the iconic KRAFT Mac & Cheese brand, The Kraft Heinz Not Company aims to address consumers’ plant-based preferences and evolving needs with the debut of two great-tasting plant-based mac & cheese offerings. 1 However, less than thirty percent of plant-based mac & cheese buyers are repeating purchase as taste and texture remain their largest pain points. The plant-based industry continues to grow, with distribution for better-for-you mac & cheese products outpacing the overall category by more than six times. (“NotCo”) joint venture, which aims to create mouthwatering, plant-based foods for all. KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. PITTSBURGH & CHICAGO-( BUSINESS WIRE)-Today, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT ® NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States.
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